aBrand- Spread Your Positive Content

ABRAND

Online Reputation Management is not merely about the removal of bad press online, it involves spreading positive content across the various corridors of the Internet. Naturally, this helps our clients generate trade inquiries (LEAD GENERATION). Also, it is productive in the sense that it helps a customer inquiring about the client get a positive review, thereby initiating and closing the deal (SALES).It also involves the dissemination of specific news or content across various social platforms as per the requirement or reflecting right on top when specific keywords, such as ‘best mp3 player’ or ‘best digital camera’,are searched. Of course, it depends upon your product offering. Areas covered in branding phases include various categories depending upon the client’s requirements

aSearch

Clients’ website appears on the first page when ego-boosting keywords, such as ‘top ABC provider’, ‘Best ABC in Miami’, largest ABC manufacturer’ are typed.

Client-related webpages with lead generation forms (leads are emailed instantly to clients’ sales team) reflect on the first page when keyword searches, that are likely to result in the customer purchasing an offering, are searched on google.

Postings with links leading back to the clients’ official site are made on industry forums, leading to increase in traffic and leads, besides establishing the clients’ authority on industry-related forums.

aSocial

Content creation and spreading on social platforms, such as linkedin, Facebook, twitter and YouTube with regular inorganic increase in followers, fans, likes and views, indicating a measurable growth in client’s popularity. Also, links leading to clients’ website are present to increase website traffic and customer leads.

Creation of ‘authority content’ on power sites, such as Wikipedia, media websites, industry authority websites.

Creation of over 100 company/individual profiles on websites such as foursquare, slideshare etc.

Creation of positive customer reviews across internet.

Creation of interesting and appealing Q & A’s that revolves around customers’ products and services (or individuals) that enable a customer to make a positive decision while comparing with other competing offerings.

Online PR management for dissipation of news across the Internet

PLAN FOR A QUARTER

Month 1 – Using Social Media

1. We will use the logo and color scheme for facebook and Twitter pages, linked-in profiles and stick with it and we will look for ways to repeat it.(if your accounts already created, share details of accounts and we will increase the likes, followers and popularity of all your previous created pages).

2. We will regularly participate on social media sites, and talk about your specific field so that you become perceived as the authority. Give away free advice at least a few times a week.

We will use compelling and quality online content to attract internet users and viewers.

We will protect you from social media online brand hijackers: There have been numerous instances where individuals and businesses have seen their online reputations ruined because someone posted inappropriate content under their name. We will start monitoring the same simultaneously while branding on social media.

Month 2 – Focusing on quantity content on quality sites:

We will create website for you which will focus on branding particularly and will be SEO perspective.

Portfolios will be created for the brand and autobiography sites will be used to write up stories with SEO specific quality content.

We will create videos and post on various high PR sites popularizing the image of the brand.

We will do press releases and posts in news sites for positive news hypes.

Posing as customers we will put reviews from customers perspective and top review sites will be full of brand good reviews.

Month 3 – Monitoring

We will regular monitor all posts, articles, accounts created, postings and videos comments.

We will increase the quantity of everything so that the buzz increasing slowly and steadily so that it also doesn’t look like forced or deliberate branding so doing it over time is more important.

PLAN FOR A YEAR

In similar way we can also plan your branding activities across whole year which will include in detail each and every point including the recognition of your target audience, your competition in the marketplace and what differentiates you from them? We will do the online SWOT analysis (Strengths – Weaknesses – Opportunities – Threats) and spread the positives in quantity over the year while also checking the performance of your brand. We will post regularly on the social sites and on various other top sites will be filled with unique content that will help define your brand. Also we will take care of good customer service online because when in conversations, we have to reply the comments and make every effort look very genuine. We will pose as a spokesperson, character, or icon to help define your brand and by the end of year you will notice that from the top ego boosting keywords, your brand will be flashing on top.