Wednesday, 25 February 2015

On 02:48 by Unknown in    No comments

A stained reputation leads to the death of business, lost respect and misplaced opportunities. This may happen for reasons that may not even be true or valid. Stop letting erroneous information,prejudiced attacks, or slander jobs keep destroying your business or profession. Shield yourself now!We cannot over-emphasize the significance of online reputation. If you turn a blind eye, you stand to lose out on your prized possession – your reputation.The top benefit of a successful and well-executed online reputation management campaign is maintaining a favorable image for your company. When consumers turn up nothing but positive information about your company, they are more likely to do business with it. Additional benefits include:

• You can improve customer satisfaction by interacting with displeased customers and learning from feedback.

• You can increase brand name awareness by listening to customer complaints and engaging in dialogue and exchange of ideas.

• You can learn more about your competitors and about what your customers expect from you.

• You can keep your shareholder value high by continuing to pay close attention to your company’s reputation.

• You can use online tools as early warning systems for future defensive PR.

• You can reduce marketing costs and internal costs by corresponding with customers and other contacts directly.

• You can learn more about online networks and the importance of keywords and keyword phrases found in user-generated content.

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