OFFERINGS

aRepair

aRepair helps in removing negative search results.

aBrand

aBrand helps in spreading the positive content online.

aInvestigation

aInvestigation helps in Knowing who is talking negative about you.

aPR

aPR helps in managing the spread of information to public.

aLegal

aLegal provides legal services.

aMobile

aMobile involves market on a mobile platform.

aCrisis

aCrisis involves strategic support for communicating during a crisis.

aMonitor

aMonitor tracks your search engine and social network presence.

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ABOUT aREPUTATION

In this day and age of the all-pervasive Internet, when all it requires is a quick Google search to discover comprehensive and wide-ranging date about all and sundry, online reputation management must be considered an absolute necessity. We, at aReputation, understand this modern-day need like no one else does! aReputation has spearheaded the online reputation management and Internet privacy services for a long time now and continues to develop fresh and ground-breaking tools to help our clientele defend their treasured and well-deserved prestige online.

aReputation serves reputation repair and digital PR needs of 7 very large clients (>1B USD in annual turnover), 34 large clients (100M-1B) and 91 medium sized clients(10M-100M), making it one of the impactful online reputation management organization's.

Company was established in mid 2000's in New Delhi, India and established a marketing arm in London UK at the beginning of next decade. We are an UKTI impaneled corporation and though we serve a global clientele, we are referred to as an Indo British firm.

We have a cache of offerings designed to secure, enhance and maintain your online reputation. As your online reputation defender, aReputation.co.uk has earned a significant degree of recognition, both in India and UK, as a reliable online reputation management company. Your position on Google is a key business driver. You are what you appear online. It tells your story. The online reputation management tools at our disposal enable us to give you an online image makeover. We are engaged in a variety of online reputation management services with the agenda to delivering outstanding solutions on time and within budget in a cost-effective fashion.

Our core strength lies in removal of damaging links from Google, online brand reputation management, suppression and removal of irresponsible and negative feedback from eBay, deletion of damaging youtube videos, remove unwanted names from Google, deletion of outdated and unwanted web pages, removal of pages from Google, removal of blogs and reviews detrimental to one’s online reputation, online promotion, Online marketing strategy, online sales lead generation, removal of feedback pages and consumer complaints,

Our primary objective is to ensure a clean online image for clients. We not only get rid of negative search results for you, we make sure that there is constant monitoring of the internet. All of this is made possible through relentless and diligent effort put in by our team of professionals with a single-minded focus on defending your presence online. Our online reputation managers are equipped with new-age tools and ethical tactics that have, over a long period, established and maintained a healthy online reputation for a host of clients. Trustworthy and valued reputations are constructed over time and not overnight. aReputation understands that by doing the right thing, you can support your business objectives and solidify your brand in the marketplace. We create, sustain and believe.

We asked our clients whom we served for over 3 years as to why they never not thought about replacing us, besides the fact that areputation goes out of the way to deliver with a modern 24x7 workforce and proprietary in-house tool-set along with best of softwares available out there, they came up with the following points.

aReputation guarantees results - Patience and perseverance have magical effect! Complications fade and hurdles evaporate if one is determined. We are! We keep working until the negative substance has been removed, not just pushed down and moved out of the first page. Since time is the essence, we ensure that success is achieved within 30 days so your business can get right back on track. We have libel lawyers on our retainer ship payroll in approx. 186 nations.

We function in close quarters with a full-fledged service security company (and not just an SEO company) which stands among top three global security and investigation companies based out of Asia.

Besides helping you build and solidify your reputation, we also have certain added advantages for you that are on the house. If you or your product and services are not noticed, it’s sheer waste. We offer you a high degree of visibility in the form of reputation-building public relations and online leads on your emails via form-stack's proprietary technology.

One of the things that separate us from our competitors is that when you choose our service, you control the message. It ensures that you are fully aware of the kind of information that is floating online. We don’t just eliminate negative information from Google – we fashion an infrastructure that gives you full control of your search engine image moving forward. We create, sustain and believe.

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Being “Off the Grid” May Damage Your Online Reputation

In the past year, I've become increasingly interested in the world of online reputation management and helping executives and other professionals to counteract negative articles, blog posts, and other troubling web content. A couple of things have caught my attention. The first is that almost everyone I speak with has a story (often a horror story) about how a friend or colleague felt victimized by negative online content. Negative reviews impacted business, social media missteps hurt an applicant’s chances of getting a job, and online stories (true or otherwise) injured people personally and professionally. The prevalence of this has surprised me.

The second thing that caught my attention was the fact that so many professional people have no control of their online reputation–on purpose.

While rare, I still meet executives whose companies don’t have websites. And many professionals proudly say that they aren't on Facebook or Twitter and don’t pay much attention to their LinkedIn profiles. They believe that the less information about them online the better, and this is often paired with an opinion that social media wastes time or is invasive. The strategy–if you can call it that–appears to be that they believe they can control what is said about them online by saying very little. They believe that they can be “off the grid.”

Big Mistake

But then something goes wrong, and they find themselves knee deep in an online problem without an Internet presence to leverage in their defense.

In one case, a successful executive found himself in a bad relationship with an extremely bitter yet web-savvy woman. He said one thing, and she said another; but she said it online, and all of a sudden, he was trying to explain what happened to his friends and family, who were seeing salacious accusations online that were now dominating search results for the guy’s name. Because he had no real online presence and was “off the grid,” the only information anyone was seeing online was bad.

So what did this guy do? He called an online reputation management company, and they started a suppression campaign. This entailed trying to flood the search engines (which means Google) with positive content about the guy; this would “push down” the negative stuff–hopefully. But guess what? The first thing the suppression companies did was create social media accounts for him on Facebook, Twitter, LinkedIn, Google+, and so on. Yes, these are the very sites the guy had been avoiding while he was out selling his wares, making his millions, and focusing intently on his company.

The Double-Edged Sword Known as Authority

While the guy was ignoring social media, these sites had climbed the ranks to become the most authoritative properties on the Internet. More people visit Facebook than any other place on the web, and Twitter and LinkedIn are not far behind. This concept of authority is extremely important when one is dealing with online reputation situations. You see, your profiles on Facebook and Twitter usually outperform your company site on Google searches. Even the Twitter page for Warren Buffett pops up at number five on Google, ahead of BerkshireHathaway.com. The “Oracle of Omaha” last posted one of his five tweets to his 930,000 followers last February. Social media sites remain a powerful force in influencing search results.

Some People Have a Problem with Authority

Yet, in many instances, the online problem has a higher authority than your Twitter page–or any other page, for that matter. How Google determines authority in search results is not a topic that I can address. Algorithms and I do not speak each other’s unspoken language. What I do know is that, sometimes, a news story or prominent blog post finds a home on page one of your search results, and suppression tactics don’t do any good. In this case, you need to engage a specialist who can dig in and look at all possible options–legal, covert ops or otherwise.

The moral of the story is that being “off the grid” may seem like a good idea, but it may come back to haunt you if something goes wrong online. Just as every business needs a reputation firewall, every professional person should take control of their online reputation as a key part of their career advancement strategy.

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Dealing with unfair online reputation attacks

A close friend shared with me his experience about a recent online attack.

He runs one of Nigeria’s leading indigenous e-commerce businesses. XHost.com (let’s leave it at that for now) specialises in website domain purchase, website hosting, bespoke website and e-commerce portal development.

They are unarguably a top-three player in Nigeria with monthly revenues in millions of naira. They are accredited by the Nigeria Internet Registration Association. During the Get Nigerian Businesses Online (GNBO) Initiative of Google Nigeria, they were one of the busiest partners of the initiative.

Since it was founded several years ago, it has distinguished itself through exceptional service delivery, bespoke product offering, competitive pricing and an improving user interface. In many ways, it is the kind of organisation that Nigeria should be proud to showcase at global Information Technology events. The fact that members of its management team are all under 33 years makes it the kind of story that is good for the ears. Furthermore, the “boys” are successful serial online entrepreneurs with their hands in many pies.

Such is my faith in them that it is only their services I have used and continue to use in Nigeria.

So it was with a mixture of ‘sadnesses’ and disgust that I listened to the story I am about to narrate.

It started about midnight a few days ago. A well-known personality in the Nigerian IT space (let’s call him DE) had gone to the XHost.com’s website to purchase a website domain. He selected a domain and made payment on the site, using one of the site’s several payment gateways. The purchase was successful. However, somehow DE wasn’t sure. So, he inadvertently placed another order for the same domain. The request was declined with the message, “The domain is not available”. Almost immediately, DE got two emails – one was a fresh order for the same domain.

DE got mad and a little after midnight, he sent an email to the 24-hour support team of XHost.com. The support agent on duty responded to the email almost immediately. The agent promised to get back to him shortly with a resolution. DE didn’t wait for the response, which came 14 minutes later. He was on Facebook in a jiffy and wrote, among other things, that if anyone knows XHost.com they should tell them (XHost.com) not to mess with him. He accused them of running a sub-standard business and that if they could not run a world-class service, they should not operate. Furthermore, he stated emphatically that this was the reason he did not do business with Nigerian e-commerce companies. The response was swift and fast. Other users rushed to XHost.com’s defence and stated emphatically that this could not be true of XHost.com as it was perhaps one of the leading service-focused businesses in its sector.

Well, while this was going on, XHost.com’s agent had sent an email to DE. The email explained that 1) DE had placed the order twice; 2) DE had already bought the domain; 3) the email about the second order was automatically generated due to the order placed; 4) the second order automatically cancels itself if the payment is not made; 5) even though the second order was generated, they (XHost.com) had cancelled it on their own; 6) in essence there was no cause for alarm – DE owned the domain and had not been charged extra.

This response and resolution took 14 minutes but by then the damage has been done on social media by DE.

DE did not go back to his post to give an update. As if that was not bad enough, my friend sent DE an email, asking him among other things to kindly go back to his post to correct the impression not just of XHost.com but also of Nigerian e-commerce businesses being fraudulent and unreliable. That was unfair generalisation.

What can be worse than an insider taking down an industry? DE did not respond to the email request and did nothing to clear the air. It is all well and good. Don’t we all have customers who even when they are wrong refuse to eat the humble pie? I for one have been insensitive to some organisations in the past. To err is human, is it not?

As my friend lamented, it struck a chord with me as recently incidents like this have plagued some clients of mine.

So, what should you do if your brand is being attack unfairly online? I recommend a 3Is approach: Ignore, inform or involve.

1.) Ignore

People are entitled to their opinions. From hate speeches, careless rants, unfair comments etc., your brand can face unprecedented negative attacks that are so vicious that joining issues with these persons might mean demeaning your brand. Abusive and derogatory comments as well as threats deserve to be ignored. Don’t belittle your organisation. Some things are best left unsaid and out of the public space. It’s your digital footprint out there. If you believe your response is appropriate at this moment, will it be appropriate in six months’ time!

2.) Inform

When comments are false, you owe it a duty to your organisation and the interested public to clear the air. While misleading comments are also people’s perceptions and opinions, they should be educated. Whether these persons will be willing and ready to change their opinions is another matter that should not be ours to worry about. Is the comment grounded in fact? Is there a basis? A “named” and authorised representative of your organisation can make a formal response. The response should be in the same or similar media that was used by the perpetrators.

3.) Involve
In extreme cases, you might need to involve the third party owners of the platform where such comments were made. Opinions are free – yes, but facts are sacred. Let the venom exist on the perpetrator’s personal social media accounts and within his/her circles.

Unfair online attacks are a reality. The sooner we accept it the better we are able to respond appropriately. To respond, use the 3Is – Ignore, Inform or Involve.

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Online Business: Reputation of Nigerians is a Serious Problem

Nigeria- When Femi Bayode started as an online education consultant four years ago, he sometimes spent weeks or even months working on projects without pay — just to convince clients abroad that he wasn't trying to swindle them.

Other digital entrepreneurs say they often hide or change their IP addresses so prospective foreign clients and funders can’t immediately identify that they’re working from Nigeria.

“Our reputation is a serious problem,” says Bayode.

Blame it on the Nigerian prince of Internet lore. Nigeria's online sector is booming, as evidenced by the hundreds of entrepreneurs, social media experts and tech industry insiders that have flocked to the city for Social Media Week Lagos 2015. 

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Online Reputation Watch Now a big Deal, Genika CEO says

Meekam K. Mgbenwelu, the CEO of Genika Consulting says that online reputation management has become crucial across with the rising Internet community across the African region.

“Closer home here in Nigeria the Linda Ekiji blog imbroglio and the spate between the Presidency and an online media publication purporting to rank the wealth of African Presidents are clear indicators for Social Media Monitoring and Reputation Management Services”

Meekam K. Mgbenwelu, the CEO of Genika Consulting

Much closer home, recent incident involving President Goodluck Jonathan and Linda Ikeji, the popular Nigerian blogger serves to underscore the increasing importance even for the Nigerian Internet community, like their counterparts across Africa.

“On par with other regions, African internet users need to have their brands and reputation protected. Closer home here in Nigeria the Linda Ekiji blog imbroglio and the spate between the Presidency and an online media publication purporting to rank the wealth of African Presidents are clear indicators for Social Media Monitoring and Reputation Management Services”, Mgbenwelu adds.

The CEO of Genika Consulting made the comments following the appointment of the company as ECIJA Brand Watch Representative for the African region.

O’Connor Swale Partners (OSP) that holds the Global English Language Rights for ECIJA Brand Watch has announced the appointment of Genika Consulting Limited as its Representatives for Africa.

Under the plan, Genika Consulting Limited will offer to the growing Internet user community in the region services including Brand Protection, Reputation Management, Risk & Compliance and Information Security & IPR Protection, among others.

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5 easy ways to manage your online reputation

5 easy ways to manage your online reputation

Lagos  - With the rise and dominance of social networking tools, a person or even a company's reputation can be made or broken online.

Igniyte is offering a free e-book to help people manage their online reputations.

"Our online reputations are more important than ever – so protecting them is a modern business and personal essential," said publication author Caroline Skipsey.

The book helps you manage particularly how your reputation is affected by the first page of Google search results. This may impact on many aspects of your life, from job prospects to personal relationships.

Here are five easy ways to ensure your online reputation stays positive from Igniyte:

1. Monitor search results for your own name and set up alerts so you know when it appears online.

2. Control your own digital assets. Make sure you own the accounts - even if you don't use them.

3. Fight negative content with new content.
To do this, set up a Google+ profile and blog;
- Post articles about interests and areas of professional expertise
- Use social media to ensure your assets rank for your own name.
- Contact websites featuring defamatory content about you.
- If the above doesn't work, use the Google Removal Tool to attempt to do it yourself

4. Make sure social and web assets are secure and keep control of external posts and comments.

5. Think twice before signing up to websites – your information could be used elsewhere – and read the Terms and Conditions.

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